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The Importance of Online Music PR for EDM and Urban Music Artists

Sean Danielczyk | November 10, 2017

In today’s world it seems that everyone wants to be a singer, rapper, producer etc, the list goes on and on, but it has not always been something that has been achievable to the masses due to restriction such as finding a label that will sign you, and once finding a label, getting a contract that allows the artist to have the creative control they desire. However for a while now the music industry has started to evolve, making the once impossible very possible and its down to two key things, the uprising of the independent record label and the birth of web 2.0, it is now possible for everyone to musician or record label owner.

Now it is no longer necessary for aspiring musicians to even be signed to a label, be it and indie or a major. With the birth of web 2.0 it is possible for artist to be visible within their market with the use of online tools to map out some form of PR strategy. We are no longer restricted to hearing new artists via radio play and the record store’s new artist sections. In today’s society everybody is online with their own individual online presence enabling them to interact with the masses through the use of social media, which includes social networks, websites and Apps. This now means that as an artist you have an audience of maximum reach as there are no limits to your distribution.

A couple of UK artist we can see that heavily use online PR within the urban scene includes the likes of, Wiley, Skepta, JME, Lethal Bizzle and the list continues. These artists use social media including Twitter, Facebook and official websites to interact with fans and keep them up to date on new releases, tours, competitions, merchandise availability and also to show the world that they are human through normal interaction and conversation with their fan base.

Written by Sean Danielczyk


This post currently has 10 comments.

  1. fleck water softener systems

    April 8, 2020 at 8:57 am

    Hey would you mind sharing which blog platform you’re working with?
    I’m planning to start my own blog in the near future but I’m having a difficult time
    choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most
    blogs and I’m looking for something completely unique.
    P.S My apologies for being off-topic but I had to ask!

    • Sean Danielczyk

      April 15, 2020 at 1:19 pm

      Hey! Thanks for checking it out – we are currently using DreamHost as our hosting center and we worked with a freelance designer on Fiverr to build this custom site.

  2. Heike

    June 4, 2020 at 7:42 pm

    Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your
    blog. I as well am an aspiring blog blogger but I’m still new to everything.
    Do you have any suggestions for newbie blog writers?

    I’d really appreciate it.

    • Sean Danielczyk

      June 20, 2020 at 3:52 pm


      Just write what you’re passionate about! I really don’t write too much as I’m tied up with managing swerve and also producing my own music, but when I do write its obviously means enough to me to create a blog post about it.

      – Sean

  3. Gerardo

    June 9, 2020 at 10:31 pm

    I seriously love your website.. Very nice colors & theme.

    Did you create this website yourself? Please reply back as I’m planning
    to create my own blog and would like to find out where
    you got this from or just what the theme is called. Thanks!

    • Sean Danielczyk

      June 20, 2020 at 3:54 pm


      I paid for the website creation through a fiverr service. Although I’ve heard teaching yourself website design isn’t difficult, I really did not have the time with with everything I’m working on. A lot of things on the site, like the music and backlinking, takes some advanced level coding knowledge to really master and again, I just didn’t have the time for it. You can find some reasonable services on fiverr, trust me!

      – Sean

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