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Our Trusted Music Promotion Service: Joyride Music Promo

The Promotion Engine Behind Every Swerve Release

At Swerve Collective Creations, our mission has always been simple: help great music reach the right ears in a way that is authentic, sustainable, and artist-first. Over the years, one question kept coming up from artists and partner labels alike:

“How is Swerve consistently generating real DJ support and meaningful Spotify growth?”

The answer is Joyride Music Promo.

Starting the New Year as a Music Producer: Reset, Refocus, and Level Up

The start of a new year always brings a unique mix of pressure and possibility. New goals. New standards. New expectations—both internal and external. As a music producer, it can feel like this is the year everything has to click. Here’s the truth: it doesn’t need to click all at once. It just needs to […]

Spotify Wrapped: The Numbers Matter — But They’re Not the Whole Story

Every December, Spotify Wrapped takes over timelines. Artists post screenshots of stream counts. Fans flex their minutes listened. Labels celebrate milestones. And for a brief moment, data becomes the loudest voice in the room.

At Swerve, we care deeply about streaming metrics — but we’re also careful not to worship them.

Future Bounce Never Died Vol. 3

3 years ago, a simple idea in the form of an Instagram DM turned into a collaborative project that has grown year over year. We’re all music fans at heart, and we appreciate the Future Bounce community for listening and enjoying with us! The previous two years have been joint ventures between Swerve and MNTN, […]

Aitor Hertz’s New Sample Pack + An Exclusive Interview

Hopefully many of you have seen the latest and greatest news from Swerve – if not – here it is again. Aitor Hertz has teamed up with Swerve to deliver the freshest sample pack to date. Swerve Sounds: Aitor Hertz Essentials Vol. 1 is a mainstage powerhouse to add to your sample library. With over 100 presets and 50 finely crafted presets for Serum, you literally cannot go wrong purchasing this one. Plus, we’re running a discount; the pack retails for $30 but for a limited time you can grab the entire pack for only $26.